Adopt and Shop

(Campaign material for Local thrift store)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

|Overview

 

Adopt and shop is a marketing strategy with media items such as websites, posters, and other items to advocate for the adoption of animals and creating exposure for the thrift store. We want people to come adopt a new family member and in return they get a new outfit. This will bring many emotions such as love, empathy, happiness, and more. The color scheme of blue and yellow come from the parent brand (Ayla Acres).