|Overview

La vino is a wine brand that establishes itself as a high end wine for a fraction of the cost. The branding around it, should ultimately give a feel that it’s for lucrative individuals but pushes for the niche of the average middle class individuals. More specifically women tend to buy wine that has a nice, elegant look to it. Younger women tend to use the wine bottle after consumption for decoration (vase for flowers, etc.). The logo should use a script font that gives off elegance with a color that’s easy to the eye such as a pastel pink. While many older brands of wine use a picture of the vineyard field in which they are produced, La Vino stays with tradition with the silhouette of the vineyard piercing through the logotype. The stroke surrounding the logo should have a hand drawn feel with the ends becoming smaller. The typeface that pairs with the logo is a serif font that keeps with an elegant feel.